Presenting: Binder Grösswang in a New Design
- Up-to-date corporate design for the Binder Grösswang brand
- New pledge
- Relaunch of the website
- Rollout of the campaign and all marketing materials
As of now, Binder Grösswang has a totally new corporate design, appropriate for all contemporary communication channels. The new, up-to-date design clearly communicates Binder Grösswang’s brand essence as a top commercial law firm. The firm’s objective in embracing this new design is to continue to be at the leading edge in the era of digitalization.
“The aim of our new corporate design is to make Binder Grösswang clearly recognizable as an independent, absolutely distinctive brand,” says Managing Partner and Spokesperson Michael Kutschera. “The way we define our consultancy services, and what our clients can expect of us, is expressed in our new pledge: ‘Straight answers for better decisions’.”
Binder Grösswang not only has a new design, it also has a new marketing concept: Instead of a variety of sub-logos, there is now a logo family, with the main logo, Binder Grösswang, remaining the same. The firm’s presentation through all communication channels ‒ online, mobile, print media, or at events ‒ is distinctive. Binder Grösswang wanted its new visual appearance to be as individual as the solutions it devises for its clients. The new font and user-friendly, generous typeface are expressions of topicality and an awareness of the needs of the market. In the new design, the colours red, blue and grey, as well as black, appear on large areas of white. The use of a black or white line as a simple stylistic device gives the layout power and promotes recognition.
Simultaneously with the start of the new design, Binder Grösswang’s website has been given a comprehensive relaunch in a new look. The new corporate design includes space for pictures and faces, and this brings the emotional aspect of the brand to the fore. The pictorial language reflects Binder Grösswang’s pledge by placing a focus on the people in the firm. Values such as competence, proximity and accessibility are communicated through powerful, authentic photographic portraits in timeless black-and-white. These photos are the work of the Austrian star photographer Inge Prader, whose renown reaches far beyond this country’s borders.
Essential criteria for designing the fully responsive website were user-friendliness and comprehensibility. Digital content is of prime importance not only on the website but also on the firm’s LinkedIn and Facebook pages, where we place a high emphasis on professional reporting.
The new corporate design has given not only the website, but also the advertisements and all marketing materials a brilliant new look.
Binder Grösswang’s new design was developed by the firm’s communications staff in cooperation with the Viennese branding agency brand.unit.