Binder Grösswang presents LAWRENCE®, the tailor-made Legal Tech Marketing Tool
The corporate law firm Binder Grösswang presented itself at this year's Future-Law Legal Tech Conference as Law Firm 4.0, with the announcement of a tailor-made legal tech application for all legal marketing areas.
Legal Marketing
Increasing digitization calls for new approaches even in the field of legal marketing. As an innovation leader, Binder Grösswang focuses on automation and is working with the Viennese LegalTech startup, "DANTE LegalTech Solutions", and another Austrian law firms on the development of a smart database solution with the aim of automating work processes and making them more efficient.
"LAWRENCE® demonstrates the entrepreneurial spirit of Binder Grösswang", comments Binder Grösswang partner Bernd Schneiderbauer on the advancement of the firm's digitization strategy and adds: "Automation helps us to work faster to a higher quality because capacities are freed up for high-quality legal work".
LAWRENCE®
All of the available data on legal services rendered, the expert knowledge of lawyers, and information on the firm's market position is collected in a data pool. By intelligently linking this data, LAWRENCE® enables the automated compilation of documents. In addition, it is an internal communication tool that allows rapid and interdisciplinary communication.
The tool supports the areas of References Management (experience), Tendering (pitches) and the entire submission process for Legal Directories (international specialist publications to evaluate the market positioning of law firms).
Gina-Maria Tondolo, CEO & Founder of DANTE LegalTech Solutions: " LAWRENCE® seeks to support law firms in their digitization. The legitimate question is always: what is the benefit for mandates? Processes, e.g. the management of the firm's reference data for example, can run reliably in the background with the help of LAWRENCE®. The tool promises less work and resource commitment, more transparency and ultimately greater concentration on the core tasks of legal services in the future".