Michael Horak

Partner, Dr., LL.M. (LSE)

Michael Horak is a partner in the Intellectual Property and Information Technology Team and Digital Law Team. He supports businesses and creative entrepreneurs in protecting and defending their trademarks, works and know-how in and out of court. He regularly represents clients in proceedings before the Austrian Patent Office and the EUIPO as well as civil and criminal courts, in particular in landmark proceedings before the Austrian Supreme Court.

He focuses on

  • trademarks and domains
  • unfair competition
  • copyright
  • designs
  • patents and know-how

Michael is ranked by Chambers Global and Europe 2025 as well as WTR1000, IP Stars and JUVE as one of the leading lawyers in the field of unfair competition and intellectual property.

He began his career as an assistant at the Institute of Criminal Law at the University of Salzburg, worked as an associate and attorney for renowned commercial law firms in Vienna. Since 2019, Michael has been Counsel at Binder Grösswang. He studied at the Universities of Salzburg, La Rochelle (France) and Münster (Germany) (Dr. iur. 2001, Mag. iur. 1999) and completed postgraduate studies (LL.M.) at the London School of Economics. Horak completed all his studies with distinction. 

Michael lectures on "Industrial Property Protection" at the Management Center Innsbruck (MCI). 

He regularly publishes on current topics regarding intellectual property, trademark law as well as IT-law and is a sought-after speaker at specialist congresses and conferences.

He is a member of the International Association for the Protection of Intellectual Property (AIPPI), the International League of Competition Law (LIDC), the copyright committee of the European Communities Trademark Association (ECTA), the German Association for the Protection of Intellectual Property (GRUR), the International Trademark Association (INTA) and the Austrian Association for the Protection of Intellectual Property (ÖV).

  • Enforcement of claims against online platforms and provider before the Austrian Supreme Court
  • Enforcement of a world market leader's well-known trademark against the use of the same typeface and colour by a competitor
  • Successful defence of a wholesaler of flashlights in the first proceedings before the Austrian Supreme Court for the calculation of damages in case of design infringement
  • Regular representation of a well-known manufacturer of environmentally friendly detergents in proceedings for misleading advertising with environmental terms by competitors
  • Advising a well-known Austrian jewellery manufacturer on the worldwide protection and enforcement of trademarks and designs
  • Development of a worldwide system for the notification and compensation of service inventions in the automotive supply industry
  • Enforcement of claims based on a telecom patent license agreement in arbitration proceedings

Michael Horak is a partner in the Intellectual Property and Information Technology Team and Digital Law Team. He supports businesses and creative entrepreneurs in protecting and defending their trademarks, works and know-how in and out of court. He regularly represents clients in proceedings before the Austrian Patent Office and the EUIPO as well as civil and criminal courts, in particular in landmark proceedings before the Austrian Supreme Court.

He focuses on

  • trademarks and domains
  • unfair competition
  • copyright
  • designs
  • patents and know-how

Michael is ranked by Chambers Global and Europe 2025 as well as WTR1000, IP Stars and JUVE as one of the leading lawyers in the field of unfair competition and intellectual property.

He began his career as an assistant at the Institute of Criminal Law at the University of Salzburg, worked as an associate and attorney for renowned commercial law firms in Vienna. Since 2019, Michael has been Counsel at Binder Grösswang. He studied at the Universities of Salzburg, La Rochelle (France) and Münster (Germany) (Dr. iur. 2001, Mag. iur. 1999) and completed postgraduate studies (LL.M.) at the London School of Economics. Horak completed all his studies with distinction. 

Michael lectures on "Industrial Property Protection" at the Management Center Innsbruck (MCI). 

He regularly publishes on current topics regarding intellectual property, trademark law as well as IT-law and is a sought-after speaker at specialist congresses and conferences.

He is a member of the International Association for the Protection of Intellectual Property (AIPPI), the International League of Competition Law (LIDC), the copyright committee of the European Communities Trademark Association (ECTA), the German Association for the Protection of Intellectual Property (GRUR), the International Trademark Association (INTA) and the Austrian Association for the Protection of Intellectual Property (ÖV).

  • Enforcement of claims against online platforms and provider before the Austrian Supreme Court
  • Enforcement of a world market leader's well-known trademark against the use of the same typeface and colour by a competitor
  • Successful defence of a wholesaler of flashlights in the first proceedings before the Austrian Supreme Court for the calculation of damages in case of design infringement
  • Regular representation of a well-known manufacturer of environmentally friendly detergents in proceedings for misleading advertising with environmental terms by competitors
  • Advising a well-known Austrian jewellery manufacturer on the worldwide protection and enforcement of trademarks and designs
  • Development of a worldwide system for the notification and compensation of service inventions in the automotive supply industry
  • Enforcement of claims based on a telecom patent license agreement in arbitration proceedings

Michael Horak works through the topics quickly, precisely and on time, with a high level of customer focus.

Chambers Europe, Intellectual Property

Michael Horak is an incredibly fast thinking, linguistically very precise and accomplished lawyer who directly grasps facts and is nevertheless very accessible on a personal level.

Chambers Global, Intellectual Property

"Michael is a first-rate lawyer and I have no reservations in recommending him.”

WTR 1000, Michael Horak

As Michael Horak is regularly publishing on current IP matters he is always up-to-date on the most recent case law.

Legal500, Intellectual Property

Michael Horak responds to questions quickly and solves issues in a very practical way which is highly appreciated.

Legal50, Intellectual Property

Michael Horak reacts very promptly and very ​creatively. He always has good and new approaches to our legal problems, and he is very successful.

Legal500, Intellectual Property

He has an exceptionally client-oriented and pragmatic approach without neglecting the legal and technical details.

Chambers Europe, Intellectual Property

He is very approachable and solution-oriented and has a very good feeling for what can actually be achieved. Furthermore, his knowledge of recent case law is very impressive and he really knows how to apply it in a practical way.

Chambers Global, Intellectual Property

He is very approachable and solution-oriented and has a very good feeling for what can actually be achieved. Furthermore, his knowledge of recent case law is very impressive and he really knows how to apply it in a practical way.

Chambers Global, Intellectual Property
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